In Kristine Remer’s article, 6 Ways to Improve Usability on Etsy she discusses her thoughts and habits on the wildly popular e-commerce website, Etsy.com. She talks about her browsing habits, which are probably similar to many others, and some of the more frustrating things that Etsy has on their site like pagination, to many search categories and no photography standards. As an experienced UX consultant, she is able to offer ways to fix each problem to make the user experience more pleasant.
I chose this article because the Pepper Pot Polish website I designed my test after was Etsy based. There are a lot of really great things about Etsy, but there is also a lot of work that needs to be done in order to make it a better experience. Since there are so many different sellers with so many different products on the site, making it as easy as possible for a customer to find a product among thousands of like products is very important. Perfecting the search functions and categories will ease the search process, as well as make some products or stores more visible that might not have been before.
I also liked her idea about creating photography standards. There is almost no excuse in this day and age, why a photograph should be dark, blurry and difficult to make the product out of. Most phones have a decent camera on them that will take worthy product photos for an online shop.
Remer, K. (2012, February 6). 6 Ways to Improve Usability on Etsy. Retrieved March 5, 2015, from http://juneux.com/blog/2012/02/6-ways-to-improve-usability-on-etsy/