Chapter 3 in the book Don’t Make Me Think Revisited by Steve Krug is all about using design to make a web page easy to navigate. The most important pieces of advice in the chapter are using conventional design methods (i.e. a stop sign translates almost worldwide), effective visual hierarchies (headlines, bold text for important information), defining areas of the page clearly (i.e. the nav bar with links to everything the website offers), obvious clickable links, less is more (keeping images, and other “noise” down to what is necessary as to not distract from everything else on the page), and shorten text to make the page easy to scan ( back to headlines and shortening explanation text to something easy to scan). Some of the design rules that I always tended to stick by when it came to this sort of design were convention for clarity, and less is more with images and text. I think it’s important to consider you only have a split second to capture your audience’s attention and the most effective ways to do that are going back to the basics of bold, short and sweet.
Some really great examples of this method are well designed websites for mobile because they can only keep the most important information on a mobile site in order to facilitate easy navigation, and infographics. I love an infographics simplicity in getting the message across to the reader quickly and efficiently and I have hopes that websites will start to use this simplistic and effective method when creating websites.